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Mitch Avis

Once again we were offered the opportunity at our Hersham Place Technology Park location to be involved with the Rydens...

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An Enterprising Start to the 'R E S Apprentice' 2014

Once again we were offered the opportunity at our Hersham Place Technology Park location to be involved with the Rydens...

Once again we were offered the opportunity at our Hersham Place Technology Park location to be involved with the Rydens Enterprise School (R E S) Apprentice student experience and we were delighted to accept.

A couple of weeks ago, the newly refurbished Auditorium area with the business park hosted the first round of this exciting competition, where 20 Yr12 and Yr13 students, began their bid to be crowned the next ‘R E S Apprentice’.

It certainly got off to a flying start…

Now in its 9th year, this competition sees students undertake a four rounds of business related challenges set by local business supporters. To stand a chance they need to show they are entrepreneurial, articulate, committed, confident and impress the judges at all times. Following a series of eliminations, the final six go through to face an individual based task, and their presentations are seen at the Grand Final on Friday 28th February 2014 – again being hosted at Hersham.

I was also responsible for setting a challenge and I decided to ask the students (in groups of four) to plan and implement the launch of the newly refurbished conference facility at Hersham Place. This must include budgets, operations, branding and marketing. The students had to undertake market research, competitor analysis, work out the USPs , do customer profiling and identify routes to market.

The students as ever were really impressive; there is some exceptional talent amongst the group and they are a real credit to their school.

However, as with all competitions, we had to choose a winner and sadly eliminate a team. The next round takes place on the 9th and 10th October at the Crowne Plaza Hotel, Heathrow.

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