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Mitch Avis

After intense development it is fantastic to logon to www.caswellpark.co.uk and see the new website for the Towcester based...

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Taking the Initiative One Step Further at Caswell

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After intense development it is fantastic to logon to www.caswellpark.co.uk and see the new website for the Towcester based...

After intense development it is fantastic to logon to www.caswellpark.co.uk and see the new website for the Towcester based Caswell Science & Technology Park, up and running – and working really well.

As the Key Account Manager for Fasset Ltd, my ‘customer’ is the property landlord (in this case, Oclaro) and part of my role is to develop a sales and marketing strategy that will fill empty space, generate income and deliver a positive ‘return on investment’ (ROI). Developing a new website was long overdue at Caswell as the existing website did not really offer much inspiration for a business looking for a new professional location.

The previous website offered limited interaction, the information was static and the images did not bring the park to life. The design brief for the new website, was to create something bold, bright and with real stand out – reflective of the environment at Caswell.

It needed to be easy to use and have all of the information a prospective business might need such as availability maps, within easy reach. For me, engagement and retention when visiting any website is key; and I think the brief has been fulfilled.

The website now reflects the eclectic and vibrant business community that has evolved at the business park. There are some great images of Caswell, really showing the potential for a business to locate there. The navigation is much improved along with the information about facilities and services offered to all business tenants. Visitors to the site can quickly find the location and travel details; plus what is in the local vicinity, maps and quick contact links.

Fasset is a property and facilities management company and we currently manage a portfolio of business parks around the UK. Part of Fasset’s business strategy is to build an online presence for sales and retention and the new Caswell website is part of this. The site now demonstrates that Caswell is a location that can support companies with either consolidation or growth strategies, through an excellent support network and high technical capability.

Caswell Park is a real juxtaposition between old and new and the website reflects this. It is professional yet vibrant and it is easy to find what space is available and book an appointment to view.

Don’t just take my word for it – logon to www.caswellpark.co.uk and see what you think.

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